There was a time when having an online presence meant stringing together a few webpages that had no dynamic elements and did not work on all the devices. These days, consumers expect professional looking websites that allow them to do a lot more than just provide information.
Also, today more people connect to Internet using their mobile phone rather than desktop. Therefore, it is important for the website to work on all the platforms including mobile. One of the best ways to ensure that your website looks good and is interactive is to have a WordPress based website.
Many people are not aware of the fact that WordPress powers almost 23% of the websites on the Internet and it has now blossomed into a full-blown content management system. However, due to a large number of websites being built on WordPress, it is important to invest in a WordPress custom design to make your website stand out from the competitors.
While it is true that there are a number of templates and themes available for free but the problem with many of the popular themes is that they are used by hundreds of thousands of websites which means that your website will look like a copycat version of other websites and won’t leave a good impression on the visitors. Your website needs to stand out from the crowd to make an impression on the visitors.
WordPress custom design used to cost a lot of money but thanks to the increased competition and easy availability of WordPress web designers, custom designs are available at an affordable price these days. While high-quality content and good on page SEO is definitely a factor when it comes to ranking of the website, design of the website plays a very important role in conversion of visitors into paying customers.
As far as choosing a web designer for creating your site is concerned, you just need to search online for a WordPress designer in your area. It is recommended to work with a local designer as you can easily communicate with the designer and keep a tab on the designs and other such things.
However, this does not mean that you should completely ignore designers who are not located in the same city as you. If you can find a good designer at an affordable price halfway across the world, you should definitely hire their services for designing the website.
As far as the customization aspect is concerned, you should ask the designer to have a completely customized header, logo, background image, navigation and layout. Keep in mind that good looking design means more traffic and higher revenue.