Marketing Your Website

Marketing Your Website on Craigslist for Maximum Results

Small business owners looking for free methods of advertising on the internet often overlook or improperly use Craigslist. Craigslist is a great way to market your business locally, but all too often an opportunity to look better than the competition is missed. Properly marketing on Craigslist consists of a few key strategies:


Creating your HTML or Image based Craigslist Ad

Presentation is key when it comes to a Craigslist Ad. Craigslist allows tabled based html designs and the insertion of images with hyperlinks so take full advantage of this. I cannot tell you how many times I have clicked on a craigslist ad only to read a few lines of text, lackadaisically explaining their services. Worse still, savvy Craiglisters will know to look to the right of your listing to see if you have any images in your ad. More than likely potential customers will want to see some of your past work, so always be sure to include imagery with your ad or risk being passed over. Craigslist gets bombarded with new ads all the time, so you want to make your impressions count!


Designing the Ad in an Image Editing Program

The easiest method of placing an effective ad on Craigslist is to simply create a nice 800 x *whatever* pixel document in your favorite image editing program. Take into consideration basic graphic design principles such as typography and image placement. Once you have completed the design of your ad, save it as a jpeg keeping file size in mind. The longer the height of your document, the longer it will take to load in a users browser. You don’t want it to take too long as the user may leave without letting the ad load.


Uploading your Image to a Free Image Hosting Service or your own host

Now that your ad is complete, you must have it hosted somewhere for it to appear on your craigslist ad. Craigslist allows you to upload your own images, but by uploading your image elsewhere you’ll have the flexibility to change the ad at a moment’s notice.

Here is a list of some popular FREE image hosting services:

  • photobucket

Once your image has finished uploading, you’ll need the image URL as you will be placing this in the html code of the ad. Other services will give you similar links and if you have your own host, you can simply upload it to your website via FTP and link to it.